The popularity of the summer (Olympic) hit, 'Call Me Maybe' by Carly Rae Jepsen was driven by Twitter and social media mania, according to the New York Times story, 'The new summer hit: Tweet it maybe.' See also YouTube creates stars.
My friend, Mark Bixby, got his job at Facebook when the young company discovered his blog. My nephew, Jeff Francoeur, uses social media to create marketing buzz around his company's line of high performance sporting lights.
Building a personal brand on-line has allows lots of folks to compete against others with higher formal degrees in marketing and communication. Why? Because, popularity on the net is becoming a proxy for quality.
On a Harvard Business Review blog, Bll Lee suggests: 'Marketing is dead'
Long live marketing!